There was a famous marketing study done several years ago which determined that over 70% of all people who respond to an advertisement (or letter) will ultimately buy the product or service being offered.

Here’s the interesting part…

Almost All Of Those People Will Purchase The Product Or Service From Someone Other Than The Original Advertiser!

Why do you think that is?

I’ll tell you why…because people do business when THEY are ready not when YOU are ready to sell.

So what does all this mean to you?

It means that sending out one FREE Report to a lead is not enough.

When a lead calls your “Recorded Message Line” (800#) to get a FREE Report, all they are basically saying is that they are interested in buying what you have to offer (but NOT necessarily ready to buy yet).

“Yet” is the important word here. This means that at some point in time they will be ready to buy, and the company that gets the sale will be the one who stayed in front of them until they did become ready to buy.

Let me give you a personal example.

In my company, more than half of all my members sign up for our lead generation program  which teaches “How to eliminate Cold-Call Prospecting and instead get motivated ready-to-act clients calling you” after the first notice.

What would have happened had I not mailed a 2nd or Final Notice?

That’s right, I’d have half as many members, and I’d be half as profitable.

Let me ask you a question, “Do you send 2nd Notices, Final Notices, and postcards to follow-up on leads?”

For ways to automate your sequenced mailings check out Infusion CRM Software

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