Like I have stated in other posts, it’s far easier to re-sell an existing client.  It’s also…

Far More Profitable!

Think about it…once you’ve spent the high upfront costs to acquire a new client, it’s relatively inexpensive to send them a letter promoting another product or service.

For example, after a Mortgage Broker provides a loan for a new customer, what other products or services do you think they would be interested in?

 By-Monthly Payments, Debt Management Consultation, Credit Repair, Tax Preparation Services, Insurance (i.e. Health, Life, P&C), Retirement Planning,  Buying Or Selling A Home, Buying Income Properties, Commercial Financing, Etc.
 
The list is endless. The sky is the limit.  You just need to look at your own customer base and look at their wants and needs and figure out what other products or services will satisfy those needs.

Now it’s up to you to either offer these services yourself, or set up Joint Ventures with other companies who already offer these services and split the profits.   Either way, you can increase your bottom line without adding a lot of extra effort.

More information on automating your marketing.

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Are you starting to get the point?

Just because you have always offered just one version of your product or service doesn’t mean you can’t use a little imagination and give your clients more than one option. 

Offer them the “No Frills” service for one price, and the “Premium” service for a higher price.   Add extra bells and whistles to the “Premium” service, and create a much higher “perceived value” and I GUARANTEE most of your clients will choose the “Premium” service.  

The bells and whistles don’t have to be complicated.  They could be extra bonuses, extra support, or really anything you can come up with that will be of benefit to your customer, in fact, a good way to figure out how to add to your product is to simply ask you customer what they want.

Or, if you are using CRM Software to manage your database you will likely be able to mine this type of information for your records.

You can even offer an “Intermediate” package if you want too.  You want to give your clients a “Yes” or “Yes” decision NOT a “Yes” or “No” decision.

So if you aren’t already offering a deluxe service, start doing it immediately!

See CRM Reviews hear.

Technorati Tags: increasing sales, premium offers