Like I have stated in other posts, it’s far easier to re-sell an existing client. It’s also…
Far More Profitable!
Think about it…once you’ve spent the high upfront costs to acquire a new client, it’s relatively inexpensive to send them a letter promoting another product or service.
For example, after a Mortgage Broker provides a loan for a new customer, what other products or services do you think they would be interested in?
By-Monthly Payments, Debt Management Consultation, Credit Repair, Tax Preparation Services, Insurance (i.e. Health, Life, P&C), Retirement Planning, Buying Or Selling A Home, Buying Income Properties, Commercial Financing, Etc.
The list is endless. The sky is the limit. You just need to look at your own customer base and look at their wants and needs and figure out what other products or services will satisfy those needs.
Now it’s up to you to either offer these services yourself, or set up Joint Ventures with other companies who already offer these services and split the profits. Either way, you can increase your bottom line without adding a lot of extra effort.
More information on automating your marketing.