This just may be one of the most important subjects I will ever write about.  Why, you ask?  Quite simply – if you don’t take excellent care of your clients, they will find someone else (your competition) who will.

Think about this for a moment:

1. When was the last time you made reservations at a popular restaurant only to wait 30 minutes to an hour after the time of your reservation to be seated?

2. When was the last time you went into a clothing store, and asked one of the store clerks for help only to receive a blank stare of ignorance, or rude and inappropriate behavior?

3. When was the last time you left a voicemail message for a person or company which wasn’t returned for several days or even worse, not returned at all?

Why do you think corporate earnings have slowed for many businesses?

Because they fail to place a high enough value on client retention.

Most companies focus all of their time, energy, and money on one thing…

Getting New Customers In The Door!

But once they get a new client, they spend almost no time, energy or money on keeping that client happy.

This Is A Huge Mistake!

Did you know it’s five times more expensive to market to a prospect (someone who doesn’t know you) than a client (someone who knows and trusts you).

Where do you think long-term profits and earnings come from – constantly having to find new customers OR maintaining your existing client base and growing it through referrals and renewals?

I think the answer is pretty obvious yet most businesses I’ve observed do the exact opposite.

They spend the majority of their time trying to convince strangers to do business with them, and they completely ignore their most valuable asset…

Their Existing Clients!

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