Airline companies have “First Class” tickets. Nightclubs have “VIP” rooms. Hotels have “Suites”. Stadiums have “Luxury” Boxes.
Are you starting to get the point?
Just because you have always offered just one version of your product or service doesn’t mean you can’t use a little imagination and give your clients more than one option.
Offer them the “No Frills” service for one price, and the “Premium” service for a higher price. Add extra bells and whistles to the “Premium” service, and create a much higher “perceived value” and I GUARANTEE most of your clients will choose the “Premium” service.
The bells and whistles don’t have to be complicated. They could be extra bonuses, extra support, or really anything you can come up with that will be of benefit to your customer, in fact, a good way to figure out how to add to your product is to simply ask you customer what they want.
Or, if you are using CRM Software to manage your database you will likely be able to mine this type of information for your records.
You can even offer an “Intermediate” package if you want too. You want to give your clients a “Yes” or “Yes” decision NOT a “Yes” or “No” decision.
So if you aren’t already offering a deluxe service, start doing it immediately!
See CRM Reviews hear.